Haverstraw, NY – Today marks a milestone in Rockland County as 202 Cannabis Co., the area’s first licensed recreational dispensary, opens its doors. Town of Haverstraw Supervisor Howard Phillips, along with several other dignitaries, and consumers from 21 to 65+ were in attendance.
But beyond the buzz of legalization and retail, the story of 202 Cannabis is rooted in resilience, community service, and a deeply personal mission carried out by its owners, Gregory and Milka Pereira.
Located at 81 West Ramapo Road in Garnerville, just a hair up the road from the bustling ShopRite plaza, the dispensary transforms what was once a TD Bank into a welcoming, modern space equipped with high-end security and staffed by knowledgeable “budtenders.” The store’s shelves boast a curated array of products—from traditional flower and edibles to kosher and vegan options—reflecting a commitment to inclusivity and quality.
Yet for the Pereiras, 202 Cannabis is more than a retail outlet; it’s a launchpad for social healing.
“We didn’t just want to open a dispensary,” Gregory Pereira explained in an interview before today’s grand opening. “We want to change the conversation around cannabis—especially for those impacted by addiction, trauma, and injustice.”
The Pereiras pointed out the opioid crisis in the United States, one which is often legally (and perhaps incorrectly) prescribed to people suffering with PTSD and other medical challenges. Studies by well reknowned institutions – such as a study done by Yale’s Department of Psychiatry, have shown positive effects and reduced symptoms for those that have switched to using Cannabis.
For 202 Cannabis’ purposes, they will not be offering or prescribing medical-grade Cannabis, rather offer consumer products that can be safely enjoyed at home, while watching a episode of South Park, Frasier or Star Trek.
Both originally from New York City—the Bronx and Queens—the Pereiras relocated to Rockland County in the early 2000’s. Their professional paths have long intertwined with nonprofits serving populations affected by homelessness, substance abuse, and mental health challenges. It was in this charitable world that the couple first met, connected by a shared belief in compassionate care and community rehabilitation.
Their new business builds on those values. In addition to providing access to legal, high-quality cannabis, the couple is developing educational outreach programs. They already operate a training program that delivers school-based presentations on vaping and cannabis misuse, focusing on deterring youth use while advocating for safe, legal adult access.
“We’ve gone into junior highs and high schools,” said Milka. “We explain how illicit products—especially heavy oils that are not monitored or tested—pose real risks. Even though we sell cannabis now, we’re very serious about keeping it out of kids’ hands.”
The journey to opening 202 Cannabis was far from easy. Legal roadblocks, delays from the Office of Cannabis Management, and the typical long bureaucratic process left the Pereiras questioning whether they could persist. Support ultimately came through OCM’s educational Academy, and community groups like the Bronx Defenders, who provided crucial introductions to industry mentors and legal advisors.
“We took the training course twice,” Milka laughed. “It was that helpful.”
Their approach has earned them allies across Haverstraw. Town Supervisor Howard Phillips and local law enforcement have made supportive visits, and plan on attending the grand opening on May 7 at 2:30 pm. The couple also hopes to collaborate more closely with organizations like the Center for Safety and Change.
“The security is amazing. And to really even buy any of the products, the proof that they have to show, so it’s a very secure spot.” Phillips added, after the ribbon cutting.
The Pereiras also, – during the podcast – thanked Haverstraw Police Chief John Gould visited the facility several times during the store creation process, and provided valuable municipal information for the new owners.
With plans for public forums, continued school outreach, and a possible nonprofit partnership model to channel a portion of profits back into the community, 202 Cannabis stands as a unique addition to Rockland County’s economic and social landscape.
“The illegal market doesn’t care who they sell to,” Gregory said. “We do. This isn’t just a business—it’s personal.”
The grand opening took place today, May 7, at 2:30 p.m., with a ribbon cutting followed by public access. Drive through service is available, if you order via the website in advance.
More details are available at 202cannabisco.com. As Pereira reminds patrons: “Smoke at home. Don’t drive high.”
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