Albany, N.Y. – In a groundbreaking move for the craft beverage industry, the New York State Legislature has passed a historic bill (A3132-Lupardo/S2852-Skoufis) that authorizes the direct intrastate and interstate shipment of distilled spirits and cider. This legislation, now awaiting the Governor’s signature, will enable New York’s distilleries and cideries to ship their products directly to adult consumers, expanding their market reach and providing a much-needed lifeline for these small businesses.
The New York State Distillers Guild and the New York Cider Association have expressed strong support for the bill, emphasizing its potential to sustain and grow the craft beverage sector. According to an April survey conducted by the NYS Distillers Guild, only half of its members were confident about their business survival through 2025 without regulatory or economic changes. The ability to ship directly to consumers was highlighted as a critical need by the respondents.
During the pandemic, distilleries and cideries were granted temporary authority to ship directly to consumers, which proved essential for their survival. This temporary measure demonstrated that DTC (direct-to-consumer) shipping could be done safely and effectively. The new legislation builds on this experience, providing a permanent solution that could help many small craft beverage businesses thrive post-pandemic.
Many of New York’s distilleries and cideries are too small to secure representation in retail stores beyond their immediate areas. Direct-to-consumer shipping will enable these businesses to reach out-of-town visitors and continue selling to them even after they return home. This not only increases potential sales but also promotes the growth of the local craft beverage industry on a broader scale.
The bill includes several consumer protection measures to ensure safe delivery. Packaging must clearly identify the contents, and drivers are required to obtain an adult signature and perform an identification check upon delivery. National common carriers already have systems in place to comply with these regulations.
New York wineries have enjoyed the ability to ship directly to consumers since 2005. This new legislation extends similar privileges to distilleries and cideries, aligning with the state’s efforts to support and grow its craft beverage industry.
Once signed into law by Governor Kathy Hochul, the State Liquor Authority will issue regulations to guarantee the safe delivery of distilled spirits and cider to consumers. The use of common carriers like UPS will be mandated, while Amazon will not participate in the delivery process.
The passage of this bill marks a significant milestone for New York’s craft beverage producers, promising to enhance their economic resilience and market presence.